Art to the power of three

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Visitors view art displayed during last year’s 30 30 30 exhibit in Moscow, Idaho.

The Third Street Gallery will be at full capacity Dec. 3, showing 900 works of art created by yet-to-be named 30 artists over the course of 30 days.

The deadline for the application the event, called the 30 30 30, is Oct. 6. Artists must be 18 years old, fill out the Jury application, and submit three original works in digital format in order to be considered.

DJ Scallorn, Moscow Arts Commission art assistant, said local artist Dana Aldis is responsible for bringing the 30 30 30 event to Moscow.

Aldis said she first encountered the concept while she lived in Seattle, although it is not unique to that area. A “Forgotten Works Challenge” was done in Pioneer Square with 30 canvases, each 8 inches by 10 inches, she said.

Organizers tweaked the well-known event to fit the Moscow gallery space, Scallorn said. Artists often explore a particular concept throughout the different works in the 30-day challenge. One artist made dessert the subject of all 30 pieces, Scallorn said.

“When you see the 900 works up there in the gallery,” Scallorn said, “it’s interesting to see how each artist interpreted the challenge.”

Gloria Luther, a local artist who participated in the past two 30 30 30 events, said last year there were more artists wanting to participate than there were spots in the event.

Kathleen Burns, Moscow Arts Commission art director, said the Jury application is an addition to the 30 30 30 this year because of the growing number of interested artists.

“I believe they’re just looking for good quality artists,” Aldis said.

Judges might look for technique that hints an artist is capable of creating 30 works in 30 days, Aldis said.

Scallorn said they don’t require artists to do one canvas per day, but it’s still a challenge just to finish that much art in that limited an amount of time.

The 30 chosen artists will be announced Oct. 13. The selected participants pay a $30 participation fee and are provided 30 canvases, each 6 inches by 6 inches.

The Artist Reception will take place at 5 p.m. Dec. 3, and a sneak peek can be viewed Dec. 4 from noon until 5 p.m. and Dec. 5 from 8 a.m. to 3 p.m. at the Third Street Gallery.

Art will not be sold until the One Day Sale from 4:05 p.m. to 7 p.m. on Dec. 5. Each work will be priced at $30 including 20 percent commission to the Third Street Gallery and 6 percent sales tax.

 “It was wonderful because there were so many different types of paintings,” Luther said of attending a past show.

Luther said she met other 30 30 30 artists from Walla Walla, Sandpoint and even as far as Montana. There is a lot of variety in the subject matter and medium used, she said.

Burns said more than 50 percent of artists’ work sells.

“You come, you see it, you get it that day,” Aldis said, “or you might never see it again.”

Luther said one of the wonderful things about the 30 30 30 is the exposure local artists get as well as the deals buyers get on artwork that could sell for much more than $30. She said she does not plan to participate this year but looks forward to seeing a new and different artist take her place.