G-Eazy performs at CougFest

Full of one-man shows, the hip-hop world often breeds emcees who spill their emotions and wisdom to a pre-recorded beat. Other artists wish to stray from that formula, and G-Eazy is one of these trailblazers.

G-Eazy will perform along other artists at SEB’s CougFest Wednesday. A 2011 graduate of Loyola University in New Orleans, La., Gerald E. Gillum writes songs that bring to life his tendencies, experiences and hurdles as a youth and as a 20-something socialite striving to gain fame and fortune among contemporary hip-hop royalty.

On the stages he headlines, G-Eazy performs alongside a band consisting of drums played by Blake “Blizzy” Robinson, guitar and keyboard, rather than the common two-turntables-and-a-microphone approach. These elements add complete animation and, combined with his circa-1950s swagger, give his performances more of an Elvis Presley aesthetic than that of the Bay Area rappers he rallies with.

G-Eazy’s clean-cut style coincides perfectly with both his voice and his demeanor, exuding an aura of confidence that is simultaneously intimidating and refreshing. Traveling from venue to venue with a personal barber in tow and donned in all-black outfits, his image as a lady killer and hardened rapper is seemingly a hard one to tarnish.

All images take effort to build, and G-Eazy built his from scratch using ceaseless self-promotion, industry and production knowledge from his Music Industry Studies courses at Loyola, and old-fashioned work ethic. Internet platforms of the late 2000s such as MySpace made uploading his music to share with his peers too easy to be a roadblock. A major mark of success on MySpace was “Candy Girl,” a single off of his “Epidemic” LP. Using the boost in popularity to his advantage, G-Eazy canvassed the country, touring endlessly and using his charm and lyrical flow to captivate the grassroots fan base he now boasts.

G-Eazy blasted through the first years of his professional career without ever having lost momentum, and now holds his first full-length studio album, “These Things Happen,” triumphantly above his head as a trophy during his victory lap: is the end anywhere in sight?

 The recent release brought with it a score of opportunities for the emerging emcee: a performance spot on NBC’s “Late Night with Seth Meyers,” as well as a top five position on iTunes’ charts in half a dozen countries. The record sold more copies than top-tier contenders such as Iggy Azalea and Lana Del Rey, and one of the album’s singles, “Far Alone,” was featured on MTV’s Artist to Watch.

G-Eazy now has a studio album, a unique style, and an international spotlight; combined with his insatiable taste for fame, his goals could indeed be right around the corner if he continues his current trajectory. In a recent RollingStone interview, when asked whether or not he wanted to remain independent, G-Eazy expressed the difficulties of signing to a major record and remaining truly in control of his output. His specific response was enough to earn at least the respect of his critics: “I want to bring my world to the major leagues.”

G-Eazy will perform a concert during CougFest at 8 p.m. Wednesday on the Glenn Terrell Mall for free. G-Eazy will follow performers Dj Ricky Frezko at 6 p.m. and Iamsu! at 7 p.m.