Cougar football and men’s basketball radio broadcasts will now also be available on Seattle Sports (710-AM), as WSU Athletics announced a multi-year deal with Bonneville Seattle Media Group. The partnership helps expand the university’s reach out west in the Puget Sound area.
“We’ve got such a large amount of our…fanbase out [west], alumni out [west]. We want everybody to get to Pullman as often as they possibly can. We try to find ways to bring the Cougs to the west side, make sure we’re meeting our fanbase where they are,” said WSU Athletic Director and Vice President Jon Haarlow on Seattle Sports’ “Bump & Stacy.” “[These are] ways to get it on the airwaves this way, share what we’re doing, share the good news, and this [agreement] was critical to that.”
Other content available on the 710-AM broadband under the partnership includes football and men’s basketball pre-game and post-game coverage, one Cougar baseball game a season and a weekly video interview segment with head coach Kirby Moore.
Moore’s segment is every Tuesday at 12:30 p.m. throughout the season and will also be available on Seattle Sports’ digital and social media channels.
Since Seattle Sports is the flagship station of the Seattle Seahawks and Mariners, in the case of a scheduling conflict, WSU game coverage would be on 770 KTTH-AM.
Women’s basketball games are set to be broadcast on Seattle Sports’ app. Football and men’s basketball games will also air live on the app.
The app will be home to other interviews with WSU personnel, written articles and general content.
Football and men’s and women’s basketball will also have live coverage on the WSU Cougars Gameday app, and Washington State’s program provides coverage of all baseball games.
Playfly Sports, WSU’s multimedia rights partner, helped facilitate the agreement.
“This [agreement] is huge for us…as we continue this launch of the Pac-12,” said Haarlow on the show. “We’ve got to continue to find ways to give access…[and] what better way to do that [than] with the premier Seattle media outlet.”
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