College athletes deserve to be compensated, but NIL has become a 180 from what it was supposed to be. When NIL was first introduced, it was meant to be used for what it stands for: the athlete’s name,...

Name, image and likeness deals, around since July 2021, impact not only the athletes but the businesses involved as well.  For a little over a year, WSU quarterback John Mateer has had an NIL deal...

In 2021, the NCAA approved compensation for college student-athletes based on their name, image and likeness (NIL).  As of Friday, U.S. District Judge Clifton Corker of Tennessee ruled that the NCAA...

Name, Image and Likeness became important terms and an important acronym for everyone in the landscape of college athletics in 2021. The breakthrough decision meant that college athletes could create a...

The Cougs lost their top-ranked recruit in the 2024 recruiting class Monday morning, as four-star athlete Trae Davis announced his de-commitment. The 6 foot, 170-pound recruit from Troup High School...

Pat Chun, WSU director of athletics, spoke before a House subcommittee in Washington D.C. to ask them to partner with the NCAA to develop federal standards for monetizing their name, image and likeness.  With...

With college athletes now earning money from their name, image and likeness, there is even more incentive to move to the bigger market schools for high-level athletes. While name, image and likeness is...

There has been a plethora of football news over the past week, defensive coordinator Brian Ward is leaving WSU and the transfer portal and Name Image and Likeness have hit college football hard. The biggest...

The NCAA now allows student-athletes to make money off their brand. WSU held a town hall on Monday with athletes and coaches as guest speakers to discuss the development of NIL and why anyone should care...

On June 17, 2022, Arch Manning, a five-star quarterback recruit, landed in Austin, Texas for his official Texas Longhorn visit.  With his last name and talent, he is one of the most highly...

Several WSU student-athletes are capitalizing on new NCAA rules allowing them to make money on their name, image or likeness. In one of the first notable instances of a Coug athlete utilizing the new...