If you have paid attention to the NFL over the past few years, you will notice that they have been trying to expand their name and brand internationally. They have played games in other countries, such as England and Mexico. The NFL has even had interviews in other languages, such as German.
The NFL is trying to expand beyond the borders of the United States. As a business or company, it is normal that they will want to develop in the biggest way possible. It is important that whoever they pick for the next halftime show represents their global goals. Luckily, they could not have picked a better artist for this role.
Unless you have been living under a rock, you would see that Bad Bunny has a large international audience. He is one of the biggest artists in the world right now and has been for the past few years. Also, if you have not noticed, the United States has the second-largest Spanish-speaking population, just behind Mexico. So, for those upset about the possible Spanish-only Super Bowl, it actually makes quite a lot of sense to do.
Whether you agree with the choice for the halftime show performance or not, it is undeniable that this will most likely be the most-watched Super Bowl in history. According to the NFL, they average about 127.7 million viewers each Super Bowl, last year’s halftime show being the most-watched in history. When comparing Kendrick Lamar’s monthly streams to Bad Bunny’s on Spotify alone, Bad Bunny surpasses him by about 10 million monthly listeners. So it is looking pretty good for this upcoming show.
If the NFL is trying to expand globally, it would only make sense to pick a globally famous artist. People opposing this performance have offered their own ideas for who they think should perform, and those artists are famous, but only on a national level. It should be quite obvious that the NFL has been evolving and growing towards a global name. As an NFL viewer myself, I simply do not understand the confusion with the choice for the halftime show. Those who pay attention to the NFL and know how marketing works would see this as a great choice.
