The Daily Evergreen

Wording of vaccine ads matter, WSU alumna says

Porismita Borah, associate professor of strategic communications in WSU's Edward R. Murrow College of Communication, helped with a study on usage of certain language in ads.
BRADLEY GAMBLE, Evergreen reporter June 14, 2020

Words matter for any organization trying to reach an audience. The same goes for vaccine ads, according to a new WSU study. A recent WSU alumna and an associate professor conducted the first experimental...

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