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The Daily Evergreen

Wording of vaccine ads matter, WSU alumna says

Porismita Borah, associate professor of strategic communications in WSU's Edward R. Murrow College of Communication, helped with a study on usage of certain language in ads.

BRADLEY GAMBLE, Evergreen reporter

June 15, 2020

Words matter for any organization trying to reach an audience. The same goes for vaccine ads, according to a new WSU study. A recent WSU alumna and an associate professor conducted the first experimental study on how social normative messages in vaccine ads affect consumer behavior.  Xizhu Xiao, stra...

Science Explained: How do vaccines work?

There are three types of vaccines: live-attenuated, inactivated and recombinant. Vaccines protect people from contracting preventable diseases like the measles.

EMMA LEDBETTER, Evergreen reporter

June 10, 2020

As many states begin to reopen, the development of a COVID-19 vaccine has been an important topic of discussion, but many people wonder: what exactly is in a vaccine that helps humans develop immunity? Types of vaccines Felix Lankester, assistant professor for the Paul G. Allen School for Global Animal...

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