Newest Moscow flower shop achieves couple’s ambition

Little Shop of Florals owners heartened by sense of community


LUKE HOLLISTER | The Daily Evergreen

Tony Niccoli, a Little Shop of Florals owner, explains his excitement with the shops recent popularity Thursday in Moscow at Little Shop of Florals.

Marco McCray, Evergreen reporter

New flower shop recently opened in downtown Moscow, fulfilling the lifelong dream of a passionate local couple.

Owned and operated by Tony and Heather Niccoli, the Little Shop of Florals, located at 111 2nd Street in Moscow, opened Jan. 1.

Heather has worked in several flower shops over the years in both the U.S. and Europe. Tony said he always enjoys surprising Heather with flowers and watching her rearrange them to her liking. He also had Heather teach him different flower arrangements so he could do it on his own after they opened their shop.

Heather grew up in Moscow, while Tony spent his childhood in Ohio. Both of them knew they wanted to settle down in one of their hometowns and open their dream shop.

Some of the items available at the Little Shop of Florals are custom or premade floral arrangements, chocolate, house décor and bath bombs. The store offers catering services for weddings, funerals, corporate events or other large occasions.

While they stock classic floral arrangements, the Niccolis pride themselves on the unique and intricate arrangements they offer, such as the European hand-tied bouquet.

Tony and Heather are passionate about locally sourcing as many products as they can.

They create and print their own greeting cards, have their chocolate made for them in Spokane and their wreaths woven by a local Moscow couple.

Getting to know the people in the community and being involved in their significant life events is meaningful and fulfilling, Tony said. Their flowers will play an active role in a teenager’s first corsage or a community member’s wedding bouquet.

The pair’s flower shop dreams had to wait to be realized, as managing their own magazine made finding the right time difficult.

Heather started free local publication Home&Harvest four years ago.

The magazine prints every other month and distributes to over 200 locations. Articles about hunting and fishing are common, but the magazine also includes recipes and Moscow history.

“We’re excited to be a part of the downtown heartbeat and the community here,” Tony said, “and we’re happy to do any kind of custom work and help out any way we can.”

The Little Shop of Florals is open Monday through Saturday from 9 a.m. to 6 p.m.